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The Greenfingers Mission
Our aims and goals
Who is behind Greenfingers?
The people and companies responsible for our development
The People...
The management team now running the business
Site Credits
Credits and thanks to many people for their help
The Greenfingers Mission
Greenfingers' mission is 'Inspiration for your Garden.' We aim to provide
you with a range of content and shopping opportunities that will help you
achieve inspiration in your garden,
be it around a house in the country, a city garden, a window-box or a pot-plant
in your bathroom.
With the accessibility and interactivity the Internet can offer we aim
to help people find the ideas, information, advice and products they need,
just when they need them with as much ease and convenience as possible.
We've not simply put a garden centre online. We are passionate about the
range of content that we offer that provides information and advice before
you purchase. And we offer a vast array of plain-English, purpose-built
gardening information.
Since we launched in April 2000 we have expanded from internet only to
being truly multi-channel. You are able to order via any of four channels - internet, telephone, fax or post.
We're also determined to look after our customers, whether you come to us to
shop, for advice, for inspiration, or for information. To this end we have our own dedicated call centre in Livingston, Scotland. We aim to make the Greenfingers experience as rewarding
and enjoyable as we possibly can.
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Who is Behind the Business?
Greenfingers.com is a member of the M8 Group of companies, a group which also includes PetPlanet.co.uk.
Many thousands of man-hours have been dedicated
by gardening experts and others to compiling enormous databases and numerous
articles. Greenfingers also signed up some of the Britain's leading gardening
writers to provide exclusive articles offering inspiration and advice on
a ongoing basis.
Greenfingers Trading Ltd is a privately owned business.
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The People...
Not only has Greenfingers.com been built and backed by people with unmatched
experience it is being led by a management team second to none, with relevant
expertise in ecommerce and real-world retail.
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Credits
Thanks to our Dream Team of top gardening writers and experts who have written
many articles each: Rosemary Verey (who died in
2001 and is sorely missed), Christopher Lloyd, Andy Sturgeon, Stephen Anderton,
Michaela Strachan, Joe Sweft, Ruth Chivers, Fiona Lawrenson. On photography, special thanks to Andrew Lawson for providing a large number of the images in our plant database.
Thanks to Peter Fields and his team of members of the Professional Gardeners
Guild who provide one-to-one gardening expertise and advice via e-mail to
users of the Greenfingers site. Thanks also to George P's additional team
of gardening experts who wrote content or gave advice for the databases
and other areas: Lydia, Liz, Sarah, Richard and Diccon.
GreenFingers Trading Limited
10 Lindsay Square
Deans Industrial Estate
Livingston
Scotland, UK
EH54 8RL
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